How you can best prepare for a communication crisis!
Economic issues, rumors, blackmail attempts, loss events, mass layoffs, and environmental scandals, but also mergers and acquisitions, financial scandals, and changes in the regulatory and consumer environment: A crisis can have many triggers. Crises are mainly communication and media crises. Not only the »classic« high-‐risk companies are under threat, but basically any institution, company, party, any association or organization.
Since crises develop fast and always at the worst possible point in time, it is paramount to prepare well, i.e. work out suitable measures for crisis prevention and crisis management.
The seminar examines both sides of crisis communication: ad-hoc communication during crises as well as the instruments of preventive crisis PR. You will deepen the newly gained knowledge in practical exercises. At the end of the seminar you will have a set of tools at hand that allows you to positively influence the course, length, and intensity of a crisis through professional crisis communication.