Public Diplomacy

How to position yourself successfully in the international field!

The omnipresence of media, democratization of the internet, and global social media make Public Relations ever faster, more complex, and more international. States and globally active organizations must assert themselves in the fierce international competition of values and interests.

This seminar will show you which role Public Diplomacy plays in international Public Relations work, with which creative tools you can effectively improve your country’s or your organization’s global image and influence. Practical examples of current cases are used to illustrate how you can successfully apply effective instruments, allowing you to learn the skillful use of the latest communication technologies.

Target Audience:

This seminar addresses members of the general management and the Executive Board, company and press spokespersons, as well as press and PR staff who position their organizations in the international field.

Your Benefits at a Glance:

• You learn how to successfully apply Public Diplomacy for your organization
• You are equipped with tools and applications that allow you to improve your country’s or organization’s image and leave a lasting positive impression in the world
• You receive a tool-kit of classic and modern Public Diplomacy tools and learn the art of Public Diplomacy
• You train with role plays and real-life cases